American consumers count on the Internet to help them research many purchases. Most homebuyers also are searching online before they begin touring
Buyers now work at their own pace, and use a variety of sources to gain the input they’re looking for, states a study prepared jointly by the National Association of Realtors and Google. “Nine in ten homebuyers today rely on the Internet as one of their primary research sources,” the authors note, “and 52 percent turn to the web as their first step.
Searches related to real estate grew 22 percent over the past year, Google adds. Over the past four years they’ve increased by 253
Property searches are a common initial activity consumers take online. But online searchers also use traditional tools such as yard signs and open houses to find sale homes they
Homebuyers with mobile devices can simultaneously compare an open house property with residences they’re viewing online. However, home shoppers are most likely to research on their mobile device when they’re at home, says
Often they’ll look at houses online while also watching TV, Google adds. More than one in three home shoppers takes this approach to reviewing sale properties.
Men and women are equally likely to shop for homes online, Google finds. Internet searchers also range from first-time purchasers to households considering vacation and retirement properties.